Hi, I'm Lamont
Building scalable marketing systems for modern brands.
I work across marketing operations, digital platforms, CRM, and design, leading teams and initiatives that bring together creativity, technology, data, and AI to improve execution, customer experiences, and business performance.
Lamont Niemann, BA (Hons) Design and Innovation
My journey started with
...a curiosity for computers and how things are built. I started in graphic design, working across digital and print, and gradually expanded into web design, photography, and videography. From there, I moved into web development, digital experiences, and later into marketing operations and demand generation, bringing these disciplines together into a more integrated cross-functional approach.
Why work with me?
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Over 20 years of experience spanning design, web development, digital marketing, CRM, and marketing operations.
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Led a 5+ person cross-functional team across design, web, and marketing operations, supporting international B2B go-to-market initiatives.
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HubSpot Marketing Hub & CRM Super Admin with expertise in lifecycle management, automation, lead scoring, reporting, and platform optimization.
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Managed 20+ global marketing programs per quarter across content, paid media, events, automation, and digital channels.
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Partnered closely with Sales and Revenue Operations teams on Salesforce integrations, lead lifecycle processes, reporting, and SLA alignment.
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Passionate about AI, automation, and scalable marketing systems, continuously exploring new ways to improve efficiency, decision-making, and business outcomes.
Marketing Operations & GTM
Marketing Operations
CRM & Lifecycle Marketing
HubSpot Administration
GTM Strategy & Execution
Marketing Automation
Revenue Operations Alignment
Demand Generation
Digital, Data & AI
Website Strategy & Optimization
SEO / AEO / GEO
Marketing Analytics & Attribution
AI & Workflow Automation
Salesforce Collaboration
Reporting & Dashboarding
Data & Process Optimization
Leadership, Design & Experience
Team Leadership
Stakeholder Management
Project & Vendor Management
UX & Digital Experience
Graphic & Brand Design
Web Design & Front-End Development
Cross-Functional Collaboration
Testimonials
What people say about me
"Having Lamont as my Art Director at Verve was a defining part of my experience there. He creates an environment where feedback is direct, thoughtful, and genuinely useful, so you always know where you stand and how to improve."
Nicolas Balbo
Graphic Designer at Verve
"Beyond his skills and work ethic, Lamont is simply a pleasure to collaborate with. He brings a calm, steady energy to fast-moving environments, communicates clearly, and has a way of making even the most challenging projects feel manageable. I truly miss working alongside him and would recommend him without hesitation."
Mei Chen
APAC Marketing Manager at Verve
"I’ve had the pleasure of working closely with Lamont for many years, first at Smaato and more recently at Verve, and I can confidently say he is one of the most reliable and impressive professionals I’ve worked with."
Ekaterina Vagner
Marketing Director at Verve
"Lamont is a truly talented person with the unique ability to bridge the gap between high-level creative vision and technical execution. We worked together for many years through many acquisitions and rebrands, and Lamont was the steady hand that ensured our brand and systems remained seamless throughout every transition."
Courtney Reich
Senior Content Marketing Manager at Verve
"I had the pleasure of working alongside Lamont at Verve Group, and I can’t recommend him highly enough. As my supervisor, he played a pivotal role in my development as a Demand Generation Manager. His expertise in lead management and demand generation not only guided our team but also inspired me to enhance my skills."
Eva Vasiou
DX Marketing & CRM at YAMAHA Music Europe
"I would enthusiastically recommend Lamont, with whom I had the great pleasure of working closely for a year and a half. During this time, Lamont was both an exceptional professional and a true friend."
Eugene Dovgalenko
Senior Software Engineer at SE Ranking
"Lamont was my supervisor for over a year. As a young professional in the Design industry, it is my honor to receive guidance from such a reliable Art Director like Lamont. With his up–to–date knowledge in the field, he was keen on developing the design guidelines and enhancing the workflow, which greatly optimized the team's productivities."
Thanh Nguyen
Senior Product Designer at CleverConnect
"Lamont is one of the best Art Directors I've worked with, he is super creative, thinks outside the box, works diligently and delivered superb results in very short time frames. I always knew I could trust him with whatever task I had for him, he would always bring back amazing ideas and concepts which would results in an amazing work done by him and his team."
Freddy Friedman
Chief Product Officer at Resourcify
"Lamont is a very personable professional who is really dedicated to his work. Lamont’s creativity and desire to meet customer expectations make him the ideal graphic designer for any organization."
Petra Vorsteher
Founding Partner at AI.FUND, AI.GROUP, AI.HAMBURG and AI.WOMEN
"I worked together with Lamont at Smaato. In his role as Art Director he impressed me always with the quality of his creative solutions and the quick turnaround time of projects. Lamont is a very loyal and reliable colleague."
Arndt C. Groth
CEO at ACG Verwaltungs GmbH & Senior Advisor at McKinsey & Company
"It was always a pleasure working with Lamont. He is not only a very good graphic designer but also a great web developer, which is a great combination. He is always very efficient and professional."
Tina Hingston
Head of Performance Marketing at ManpowerGroup
"Working with Lamont was genuinely one of the highlights of my career. As an Art Director, he brought incredible creativity, talent, and vision to every project, but what made the biggest impact on me was the way he supported and inspired the people around him."
Mounira Abouauf
Graphic Designer at Verve